http://pracumen.com.au/2010/07/08/aves-on-agenda-again/ Insights and commentary about public relations Sun, 11 Jul 2010 22:25:27 +0800 http://wordpress.org/?v=2.8.5 hourly 1 http://pracumen.com.au/2010/07/08/aves-on-agenda-again/comment-page-1/#comment-761 Mary McNamara Sun, 11 Jul 2010 22:25:27 +0000 http://pracumen.com.au/?p=919#comment-761 We face the same problem in our market down here in New Zealand. I dont think the model of a monitoring agency also doing robust and informed analysis can ever work. Monitoring agencies are volume driven. They make milk. Analysts need the good piece that matters. We make cream. In New Zealand I have a client in every major sector and several in government. They will embrace the Barcelona Principles. Bring them on. We face the same problem in our market down here in New Zealand. I dont think the model of a monitoring agency also doing robust and informed analysis can ever work. Monitoring agencies are volume driven. They make milk. Analysts need the good piece that matters. We make cream. In New Zealand I have a client in every major sector and several in government. They will embrace the Barcelona Principles. Bring them on.

]]> http://pracumen.com.au/2010/07/08/aves-on-agenda-again/comment-page-1/#comment-646 KDPaine Thu, 08 Jul 2010 18:45:10 +0000 http://pracumen.com.au/?p=919#comment-646 I'll repeat what I said over on Mumbrella. I'm so disappointed in this I could cry. We worked so hard to get consensus around the Barcelona Principles and less than a month later we're STILL wasting time effort and energy on this nonsense. I think Media MOnitora is putting lipstick on a pig. This is nothing but AVE’s renamed. It’s no different than VMS’s Weighted Media Cost. They are still equating PR to Advertising in total violations of the Barcelona Priniciples. What’s the point of getting a majority of people in the industry to agree to a standard and then the next month going out and announcing something that is in total contradition to those principles? I’m disgusted. I’ll repeat what I said over on Mumbrella. I’m so disappointed in this I could cry. We worked so hard to get consensus around the Barcelona Principles and less than a month later we’re STILL wasting time effort and energy on this nonsense. I think Media MOnitora is putting lipstick on a pig. This is nothing but AVE’s renamed. It’s no different than VMS’s Weighted Media Cost. They are still equating PR to Advertising in total violations of the Barcelona Priniciples. What’s the point of getting a majority of people in the industry to agree to a standard and then the next month going out and announcing something that is in total contradition to those principles? I’m disgusted.

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