Comments on: Toyota. Oh what a shambles! http://pracumen.com.au/2010/02/12/toyota-crisis-management/ Insights and commentary about public relations Sun, 11 Jul 2010 22:25:27 +0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Geoff http://pracumen.com.au/2010/02/12/toyota-crisis-management/comment-page-1/#comment-91 Geoff Sun, 14 Feb 2010 23:15:25 +0000 http://pracumen.com.au/?p=733#comment-91 Grant, Good take on what should happen - but hasn't. Many other reports agree with the Japanese dictum of "Put a lide on it" that you reference. Others point to local spokespeople being shackled and unsupported by Head Office. The seriousness of this was almost totally lost in the many comments posted to mumbrella for the same story. Marketing folk saying what was needed was: a new television commercial, that twtter could be used to solve the crisis and many other similar social media remedies. No one thought about audiences and messages - owners, employees, potential buyers, dealer networks and the like. No one even thought to ask whether Toyota actually had a comprehensive Issues and Crises Plan that should have had a massive recall such as this already mapped out and accounted for. This whole debacle points to a need for many organisations to go back to basics so they can avoide the very same scenario unfolding around their brand. Grant, Good take on what should happen – but hasn’t. Many other reports agree with the Japanese dictum of “Put a lide on it” that you reference. Others point to local spokespeople being shackled and unsupported by Head Office. The seriousness of this was almost totally lost in the many comments posted to mumbrella for the same story. Marketing folk saying what was needed was: a new television commercial, that twtter could be used to solve the crisis and many other similar social media remedies. No one thought about audiences and messages – owners, employees, potential buyers, dealer networks and the like. No one even thought to ask whether Toyota actually had a comprehensive Issues and Crises Plan that should have had a massive recall such as this already mapped out and accounted for. This whole debacle points to a need for many organisations to go back to basics so they can avoide the very same scenario unfolding around their brand.

]]> By: Jonathan Bernstein http://pracumen.com.au/2010/02/12/toyota-crisis-management/comment-page-1/#comment-90 Jonathan Bernstein Fri, 12 Feb 2010 18:59:39 +0000 http://pracumen.com.au/?p=733#comment-90 Grant, I very much agree with your analysis. As an American-based crisis management consultant, I have worked with both U.S. companies doing business in Japan and also Japanese-owned businesses operating on U.S. soil. For those clients, I have had to navigate the dangerous waters of Tokyo-centered decision making on more than a few occasions -- and it's NOT conducive to effective crisis response (or prevention, for that matter). Bravo and keep up the good work. Jonathan Bernstein President Bernstein Crisis Management, Inc. http://www.bernsteincrisismanagement.com Grant, I very much agree with your analysis. As an American-based crisis management consultant, I have worked with both U.S. companies doing business in Japan and also Japanese-owned businesses operating on U.S. soil. For those clients, I have had to navigate the dangerous waters of Tokyo-centered decision making on more than a few occasions — and it’s NOT conducive to effective crisis response (or prevention, for that matter). Bravo and keep up the good work.

Jonathan Bernstein
President
Bernstein Crisis Management, Inc.
http://www.bernsteincrisismanagement.com

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