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	<title>Comments on: What a PR Manager needs to do to succeed</title>
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	<description>Insights and commentary about public relations</description>
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		<title>By: Advertising Agency Melbourne</title>
		<link>http://pracumen.com.au/2009/12/04/success-for-pr-managers/comment-page-1/#comment-13</link>
		<dc:creator>Advertising Agency Melbourne</dc:creator>
		<pubDate>Wed, 23 Dec 2009 12:54:03 +0000</pubDate>
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		<description>I&#039;m not overly suprised by this. I think that in any business your key executives should have a very sound business acumen. You department managers need to understand where the business is going and how their departments function in the global business. To often people who are good technicians, dont make the best business people.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not overly suprised by this. I think that in any business your key executives should have a very sound business acumen. You department managers need to understand where the business is going and how their departments function in the global business. To often people who are good technicians, dont make the best business people.</p>
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