PR agency billing:is it time for a discussion and review?

by Grant on August 30, 2010

Is a debate against the way users of public relations pay for external PR agency services likely to erupt within the Australian PR industry? That’s a question in-house PR Managers and PR agencies should asking given the revolt that seems to be emerging in the local legal profession about charging systems.
Judging by the space given [...]

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Australian PR agencies seek payment for pitches

by Grant on August 17, 2010

There’s a move by PR agencies and PR consultants in Australia, under the auspices of  a group affiliated to the Public Relations Institute of Australia, to seek payment when they are pitching for new business.
Having spent my career on the PR agency side of fence, I know that PR selection processes is one of the [...]

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Don’t blame the PR agency. It’s up to you to manage them!

by Grant on August 4, 2010

Kudos for the best PR or communications work or award-winning PR campaigns done by PR agencies often falls on the wrong shoulders. In many cases it shouldn’t be the PR agency that gets the accolades; more often than not the praise belongs with the in-house PR Director or PR Manager.
Likewise, if the PR or communications [...]

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New tool gives reason for PR Manager’s to revisit corporate reputation management

by Grant25 July 2010

Convincing the CEO of the role that PR and communication plays in establishing and maintaining a good corporate reputation is a challenge most Australian PR Directors and Managers will be familiar with.
That’s why I thought I would bring to your attention a new Corporate Reputation Management tool that I’ve just come across.
It’s not unique – [...]

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An important role for the PR professional in managing risk

by Grant14 July 2010

I’ve always subscribed to the view that a large part of corporate PR, and a prime role of the internal PR Director or Manager, or the external specialist PR consultant, revolves around first identifying, and then mitigating against, risk – reputational risk.
This often means that in the serious end of the corporate world the internal [...]

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Editorial media coverage: Discredited AVE’s on the PR agenda again

by Grant8 July 2010

Here we go again. The old hoary topic of AVE’s (advertising value equivalents) as a way of measuring the value of editorial media coverage seems to be getting another airing within the Australian PR industry. Surely there are not many PR Manager’s around who subscribe to this approach!
To be fair it’s not a debate that [...]

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Rudd’s demise; the implications for Australian corporate PR and communications

by Grant28 June 2010

Some of the reputed factors behind the demise of Prime Minister Kevin Rudd provide plenty of food-for-thought about the PR and communications implications it might have for corporate and business Australia and for those who manage a corporate PR function or a PR Department.
Obviously political PR or communications is very different from the corporate or business environment.
However, [...]

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PR has been slow to get on to the social media bus.

by Grant18 June 2010

Two of my pet PR discussion topics of recent times – web sites and social media – are both getting attention this week.
I’ve argued for well over five years that web sites are just another media channel and that the PR industry had been negligent in not understanding how to galvanise the power of web [...]

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Are PR Audits about to come back into favour?

by Grant9 June 2010

Judging by what I’ve been reading lately there seems to be a resurgence internationally in the PR audit – a tool that I used quite a lot in my early days of public relations, but which little has been heard of in recent years.
A US blog PR Audit: A Critical Path to Measuring Success sums [...]

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BRW article highlights PR agency relationship challenges

by Grant3 June 2010

This week’s BRW (June 3-9) focuses on what I believe is the tip of an iceberg in Australia – a quite widespread ‘disconnect’ between organisations and their PR agencies and PR consultants. 
Quite simply I believe that most organisations are simply are not getting the most from their PR agencies or consultants; largely because they don’t [...]

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Change Management, PR and communication – what a potpurri!

by Grant26 May 2010

What’s the connection between Change Management and PR and communication and what challenges does it bring to PR Directors and Managers and those who specialise in corporate public relations?
That’s what I wanted more insight into when I took myself off to a one day forum in Sydney this week (May 25) called ‘Change Management – achieving [...]

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Sydney forum brings new insights into the role of PR within professional services firms

by Grant21 May 2010

The two-day forum ‘Strategic Communication for Professional Services’ that I attended in Sydney this week (May 19/20) provided a lot of food for thought for those PR Directors and Managers who could afford the time to get there.  Above all it showed that this specialised area of PR and corporate communication, long regarded as not [...]

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Why professional services’ PR and communication is different

by Grant17 May 2010

Given that this week I’m spending a couple of days at “Strategic Communication for Professional Services”, a forum run by the Ark Group in Sydney it got me thinking about the special corporate public relations challenges faced by PR Directors and Managers who work for Australian accounting, law, real estate and other service firms.
Over my [...]

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PR and Crisis Management: Reduce the risk by planning and training

by Grant6 May 2010

First it was Toyota with a major crisis that hit the world headlines. Now its BP.  PR professionals and crisis management experts are having a field day critiquing how each organisation has performed in the heat of battle. So, what does this mean for Australian PR Directors and Managers?
Ensuring that your organisation is ‘crisis-ready’ should [...]

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PR and the Web: How much influence do you have over content on your web site?

by Grant30 April 2010

 
If you’re an Australian PR Director or Manager how central is your web site in your communication PR strategy and how much control and influence do you and your team have over its content?
Two matters in the last couple of days cause me to pose this question.
One was an article in the Australian Financial Review [...]

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