In my experience across Australia and New Zealand no discipline that normally comes under the responsibility of public relations, communications or public affairs is more contentious, or subject to so much misunderstanding, as CSR – corporate social responsibility.
Many organisations in this part of the world talk about CSR. But most – in my experience – [...]
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With the clouds of recession in Australia now fading more PR Director’s and PR Manager’s seem to be deciding that its time to ramp up the public relations and communication effort. As a consequence PR agency relationships are being put under the microscope resulting in an upsurge in PR agency reviews and selection processes.
Evidence comes [...]
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An article that suggests that PR and communications might be the glue that helps stick an organisation together to help it move forward in the post GFC environment put a new angle for me on the potential role of Australian PR Departments.
Written by Kevin O’Neill, president and COO of dna 13, a US maker of [...]
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