Why is it that a PR agency can be ‘let go’ by one client for allegedly not performing, yet can win accolades by another client – more often than not a competitor to its original client?
What set me thinking about this were a couple of excellent – but different – commentaries I came across in [...]
The NAB’s brilliantly coordinated and executed marketing, advertising and PR ‘ambush’ on its sister Australian banks a couple of weeks back rightly got a lot of favourable comment at the time.
As a campaign it was bold, brazen, well timed and very different for a bank. As an ‘attention-grabbing’ exercise it must have been seen and [...]