Convincing the CEO of the role that PR and communication plays in establishing and maintaining a good corporate reputation is a challenge most Australian PR Directors and Managers will be familiar with.
That’s why I thought I would bring to your attention a new Corporate Reputation Management tool that I’ve just come across.
It’s not unique – [...]
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I’ve always subscribed to the view that a large part of corporate PR, and a prime role of the internal PR Director or Manager, or the external specialist PR consultant, revolves around first identifying, and then mitigating against, risk – reputational risk.
This often means that in the serious end of the corporate world the internal [...]
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Here we go again. The old hoary topic of AVE’s (advertising value equivalents) as a way of measuring the value of editorial media coverage seems to be getting another airing within the Australian PR industry. Surely there are not many PR Manager’s around who subscribe to this approach!
To be fair it’s not a debate that [...]
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